[scroll]Mr LI

Wuliangye establishment of marketing reform group to clean up the OEM brand NetEase NetEase finance, June 10-finance from the wuliangye group was informed by the related persons, post brand brands for many disadvantages and numerous management problems, Karahashi, Chairman of the Group had been set up in May by the Deputy Head of the team leader, shares, company chairman Liu Zhongguo ren reform leading group. The people, the leading group of preliminary ideas for reform that have been identified are setUsing advantages in resource and clean up the brand, now branded business model may be a gradual transition to regional sales model similar to the East. It is understood that the wuliangye in liquor-making industry's first brand expansion and buyout business manner, in all market segments to form a wide range of high-end brands diablo iii power leveling, different grades of nominal "wuliangye shares" production of different brand products, and for fiveGrain liquid brings handsome profits. However, rampant development brands, in addition to generate higher revenue, also presents a number of drawbacks. Most significantly is positioned as a low end brand brand in terms of product quality control strictly wuliangye parent brand has been hurt enough. It is understood that after Karahashi took over as Chairman of wuliangye group, wuliangye began to brand strategyFine-tune the structure and shrink it again. It has indicated to the media that "under the current wine competition is so fierce, wanted to make 9 national brand is very difficult. Therefore, wuliangye ' wuliangye ' wine brands in the world at the same time, a national brand shrink 9 3 major brands, namely spring, five five-grain-grain alcohol, mark six liquid. "NetEase finance isFrom the 9th child of wuliangye Group brand "five liquid" Press Conference on access to such information. It is understood that the wuliangye first introduced the word Chief brand positioned as "super premium". NetEase finance agency was informed by the wuliangye group, identified by the brand's initial retail price of $ 1360, only production of 52 items. 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