129788661545468750_74Distinguished guests, media and friends: Hello! Beijing is pleased to meet with you, on behalf of Faw-Toyota, we trust and support from the long time extend our heartfelt gratitude and sincere greetings dear friends!Transition to impact our lives and values. As a person in the auto industry for decades, experienced by a bike power development in China to vehicle power, lived through the peaks and valleys of the automobile industry
tera gold, I am; View of transformationAre that China's auto industry to automobile enterprises as the leading seller's market in the past, are over, began to face transformation in the context of automobile society
tera power leveling, dissemination, and consumption environment. First is the transformation of automobile society, car-related social problems become apparent that companies need in addition to product and brand marketing, public value-oriented output. Through hundreds of years of the automotive industry in the West developmentTo form mature car civilization and development spurt in a dozen years in China, the rapid evolution over the course, causing car civilization behind the development of automobile industry. Early into the automobile society, led to automobile-related social problems often found in newspapers, due to increased car ownership brings congestion, air pollution has also led to social controversy. When the vehicles and the crisisMachine had a strong correlation, as car manufacturers will have to prevent the brand associated with these adverse social phenomena, needs to focus on the public value of output, establishing brand and the positive Association of public order and decency.Harmony with nature, Faw Toyota pursued in multiple areas, through the public value of output together with the owners, common wealth of Faw Toyota brand connotation. For example, last year we supported ruizhi car sponsored by the friends ofEiz ruizhi car club, in cumulative parade for nearly 3,000 km mileage collected in thousands of2.4L displacement model for dynamic passenger cars, and best fuel consumption of only 4.3L.
We hope that through the introduction of the Prius to be able to travel on the domestic consumer green green ideas. Followed by dissemination of restructuring in the context of, traditional media and new media play an important role, for the automotive market has created more forms of communication. New media not only brought rapid development of communicationMeans to change, more profound changes in the efficiency of transmission and communication. WEB 2 technologies, including micro-blogging, SNS, enable enterprises to interact more directly with the user, quick, and dissemination of more accurate and effective. This requires us, in this period
tera gold, keeping up with the pace of the times, according to the changes in the development of a new kind of communication mode. In Faw and Toyota, is to stick to the traditionalMode of transmission at the same time, excavation for the new media of communication. The former Faw-Toyota has always been attention to communication with the media, multi-media test drive is held each year, such as last year'sNew media, we are also trying to, for example, last yearQuo; Faw Toyota user viscosity increase, favor larger promotion has also been made.
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